Why Apple’s iPhone 14 Pro Max may be a tough sell

What is happening

Apple is expected to add another 6.7-inch iPhone to its lineup this year. This phone would be a larger version of the standard iPhone 14.

why is it important

Adding another 6.7-inch iPhone to the mix could hurt the appeal of the iPhone 14 Pro Max. Especially as consumers reduce their spending.

And after

Apple is holding an event on September 7, where it is expected to unveil new iPhone models.

Apples iPhone 14 Pro Max rumor should have a higher resolution camera, a new processor and a giant 6.7 inch screen like the current one iPhone 13 Pro Max. While these improvements seem welcome, Apple needs to do more to make its high-end iPhone stand out.

Indeed, the iPhone 14 Pro Max will no longer be the only large iPhone in Apple’s lineup, if rumors are to be believed. Apple should release a 6.7 inch iPhone 14 Max also this year, which means those who like big screens won’t have to splurge on the Pro Max just to get a bigger screen.

Screen size difference aside, there’s generally little that separates Apple’s “Pro” iPhones from its “Pro Max” devices. Hopefully that will change with the Phone 14 Pro Max, which we hope to see over the course of Apple’s next event on September 7. With inflation weighs on smartphone shipmentscompanies like Apple may need to work harder to convince consumers to spend more on high-end devices.

iPhone 14 Pro Max: what to expect

If Apple releases an iPhone 14 Pro Max in September, it will likely be a sequel to Apple’s current one. iPhone 13 Pro Max. As such, it will likely have a 6.7-inch screen and a triple-lens camera that includes wide, ultra-wide and telephoto lenses. In an effort to further distinguish its iPhones Pro from its standard iPhones, Apple is reportedly giving the iPhone 14 Pro and Pro Max an upgraded 48-megapixel camera sensor, faster A16 Bionic chip and redesigned camera module. front which removes the notch. .

These features would be exclusive to the iPhone 14 Pro and Pro Max, meaning they won’t appear on the standard iPhone 14 and iPhone 14 Max. That’s all according to reports from Bloomberg’s Mark Gurman and analyst TF International Securities Ming Chi Kuowho both have strong track records of reporting on unreleased Apple products.

Provided that Apple maintains its current tariff structurethe iPhone 14 Pro Max will likely start at $1,100 for the 128GB model. The iPhone 14 Pro will likely start at $1,000.

Why the iPhone 14 Pro Max needs to stand out

If the reports turn out to be true, the iPhone 14 Pro and Pro Max could include one of the biggest camera upgrades we’ve seen on the iPhone. iPhone in years. That alone might make them appealing to those looking for a new device.

The problem, however, is that the iPhone 14 Pro Max could end up getting lost in the shuffle. Buyers who just care about having the best camera might get by with the cheaper iPhone 14 Pro, while those who mainly want a big screen can opt for the rumored iPhone 14 Max. Both devices will likely be cheaper than the iPhone 14 Pro Max.

The launch would also come at a time when people are apparently spending less on mobile devices and paying more attention to their purchases. Smartphone shipments are expected to fall by 3.5% in 2022, according to estimates from the International Data Company published in June. The NDP Group reported in May that more than eight in 10 consumers plan to reevaluate their spending on products in the next three to six months. A recent NPD survey also indicated that consumers plan to shop for less expensive items, seek out promotions and reduce their overall purchases in the coming months.

These factors could make it harder to convince consumers to spend more than $1,000 on a new phone, especially when they can get some of the same benefits (a bigger screen or a triple-lens camera) on models cheaper. With the iPhone 14 Pro Max, Apple would likely rely on consumers being willing to pay extra for both a larger screen and a better camera.

How Apple could make the iPhone 14 Pro Max special

There are a few things Apple could do to make the iPhone 14 Pro Max stand out alongside the regular iPhone 14 Pro and iPhone 14 Max. As I wrote in the pastI would like to see Apple implement iPad-type software features that make better use of the Pro Max’s huge screen. For example, it could add a multitasking mode that makes it easier to view multiple apps simultaneously. I’d also like to see an always-on display option, similar to what’s available on newer Apple Watch models and many competing Android phones.

Samsung has done a better job of distinguishing its premium Galaxy S22 Ultra of the regular Galaxy S22 and S22Plus. Even though the $1,200 Galaxy S22 Ultra is probably too expensive for most people, it offers distinct features that you can’t get on Samsung’s cheaper models. The Ultra has a built-in stylus for note-taking and drawing, a 6.8-inch screen that’s bigger than any other phone in Samsung’s S22 rangea higher-resolution 40-megapixel selfie camera and a main camera system with two telephoto lenses and 10x optical zoom.

None of these features are available on Samsung’s other S22 devices, including the $1,000 Galaxy S22 Plus. The iPhone 13 Pro Max, by comparison, has a lot in common with the iPhone 13 Pro, aside from its bigger screen and longer battery life. In other words, Apple is relying on the iPhone 13 Pro Max’s 6.7-inch display to set it apart from the regular Pro.

But if Apple releases a 6.7-inch version of the standard iPhone, just as reports from Nikkei Asian Review, Bloomberg and Ming Chi Kuo indicate, the iPhone 14 Pro Max might look less unique in this year’s lineup. Rumor has it that the iPhone 14 Max probably won’t have the same extras as Apple’s iPhone Pros, like a triple-lens camera and a display with a higher refresh rate for smoother scrolling. But it might be compelling enough to appeal to buyers who just want a bigger screen and don’t care as much about having a telephoto lens.

Either way, the iPhone 14 Pro Max will be a bestseller if its predecessors are any indication. The iPhone 13 Pro Max landed in the top five smartphone models in regions including the US, UK, France, Germany and China, according to Search for counterpoint. The iPhone 12 Pro Max was also the second best-selling phone in the world in 2021, Search for counterpoint also reported.

However, until a foldable iPhone happens, the iPhone Pro Max will be Apple’s most expensive and premium iPhone. It also means it should be Apple’s best tech showcase, which is why I’d love to see more exclusive features that you can’t get elsewhere.

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