Apple may eventually show ads on more of the apps that come preinstalled on your iPhone and other Apple devices, including Maps, Books, and Podcasts. According a report of Bloombergby Mark GurmanApple has internally tested search ads in Maps, which can show recommendations when you search for nearby restaurants, stores, or other businesses.
Apple already implements a similar advertising model on the App Store, where developers can pay to have their app promoted on a search page for a particular query, like “puzzle games” or “photo editor.” As Gurman noted, ads on Maps could work similarly, with businesses paying to appear at the top of search results when users enter certain search terms.
Gurman thinks Apple could also introduce ads in its native podcast and book apps. This could potentially allow publishers to place ads in areas of each app or pay to have their content placed higher in search results. Just like Maps, Podcasts and Books are currently ad-free.
And while the App Store already has ads on the Search tab, Gurman expects Apple to expand ads to the Today tab and app download pages, which will tracks with previous reports of 9to5Mac, Apple Insiderand MacRumors. According 9to5GoogleToday Tab announcements will appear as larger cards with the word “Announcement” placed below the app name, while announcements on individual app pages will appear highlighted in blue in the “You Might Also Like” section.
Gurman also mentions the potential for advertising on Apple TV Plus, and says the company could opt to create a low-cost ad-supported tier, something at a time. netflix and Disney+ plan to do so by the end of this year. Currently, Apple TV Plus only offers a $4.99/month ad-free subscription plan (although it started running ads during its lifetime). Friday Night Baseball Live Stream).
Apple first introduced ads on the App Store in 2016 and also displays apps on its Stocks and News apps. Last September, the company started asking users if they want to enable personalized ads that appear on these applications, in accordance with its Own Application Tracking (ATT) Transparency Policy this cost social platforms billions of dollars.
ATT gives users the ability to opt out of tracking tools used by advertisers to display targeted advertisements. He may have contributed to the overall growth of Apple’s advertising business, as he let companies are scrambling to reconsider their advertising strategies. According to data that Initiated obtained from Omdia research firmApple’s ad business grew 238% to $3.7 billion in 2021.
Apple’s decision to open up more advertising space on its App Store – and potentially on Maps, Podcasts and Books – could indicate that Apple is looking to expand its advertising business even further. In May, a report from Initiated revealed that Eddy Cue, Apple’s senior vice president of services, is reportedly intends to restructure Apple’s services business to draw more attention to streaming and advertising. Apple’s services branch, which includes advertising and its various subscriptions, saw its revenue increase by 12% in the last quarter.