Microsoft is making a massive Android move to challenge Apple

Microsoft’s The recent reorganization has brought various Android-focused projects under a new division. While Microsoft’s mobile focus has led it to support a number of mobile initiatives, Bringing everything under one roof demonstrates its commitment to the broader market.

Zac Bowden reports About the reorganization: “Microsoft is again reorganizing several key teams and departments. As Chief Product Officer (CPO) Panos Panay announced in a memo earlier this week, the company is moving its Surface Duo OS, SwiftKey, Phone Link, Microsoft Launcher, and a handful of other Android teams under a new dedicated Android organization called “Android Microsoft Platform and Experiences” (AMPX.)”

as hardware, the Surface Duo and the Surface Duo 2 represent one of the most visible elements of Microsoft’s Android strategy; With the dual-screen format and a new way of looking at the UI for Android, the continued presence of the Duo family is, for many, confirmation that Microsoft isn’t in this space just to even out the numbers.

The software side of Microsoft’s Android adventures show a focus on basic parts of Android. You have SwiftKey for text input, you have Microsoft Launcher to wrap the apps and experience, you have Microsoft Outlook to manage email and calendar data; Microsoft Office covers the productivity side of things, OneDrive offers file syncing and cloud support, Microsoft continues to push Teams as a collaborative space, and if I might allow my own highlights, it would be the comprehensive OneNote and the simple yet effective Microsoft ToDo app .

Even though Microsoft hasn’t “won” the battle of mobile operating systems (Windows Phone was simply too late, unfortunately without the full support of the app developers, smart design wasn’t enough), its software moves – especially in Android, but also in the limited playground that Apple offers third-party developers – it has gained a foothold .

The duo may be all Microsoft, but you can get close to this all Microsoft on pretty much any Android device.

Microsoft is obviously not giving up on this, as the switch to the Android division shows.

What happens next? Sharp-eyed observers in the mobile area will not only have seen this the subtle rebranding of Microsoft’s Windows 11 connectivity tool from “Your Phone” to “Phone Link”, but tighter connectivity with Honor’s Windows 11 hardware which unleashes a stronger bond between Windows 11 and Android.

And if you’re wondering what the end point of that closer connection would be, take a look at the connections Apple has made between iOS, iPadOS, and macOS—the seamless transfer of data; app screen sharing; Universal keyboard and mouse control for multiple devices, all of which are headlines.

One of the design features of Windows 11 is the ability to be used in different modes B. on the desktop, on the lap, sit back and consume content and more. Mobile is already in that mix on the handset, but the handset’s convergence with Windows 11 (and vice versa) adds more modes of use to the Microsoft ecosystem.

The operating system layer of the smartphone world has found its two main players and they are unlikely to be deposed. But the software and service layers remain fluid as each manufacturer tries to set its own vision… and consumers have the freedom to swap these out according to their own preferences.

With a single division taking the lead, it’s clear where Microsoft wants to be.

Now read how the user interface of Microsoft’s Surface Duo is inspired by Windows 11…

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